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A sustainable local store that provides natural, organic, and eco-friendly products
Apart from these slogans, as the slogan “organic” or “natural” may not necessarily reflect the quality and safety of the product, not everything that is natural is safe, and not everything that is safe is sustainable. Therefore, we are keen to select our products and each component and study the extent of their health impact on humans and the environment. This is what concerns us and this is what we seek to provide in the first place.
We love Mother Earth, so we try to simplify our products. We usually use recyclable cartons, to preserve the environment and reduce plastic waste as much as possible.
MostaDeem was founded in 2019, starting with just five products. Thanks to the overwhelming success and positive feedback we received, we have since grown to offer over 200 products—crafted by our own hands and by skilled artisans from around the world.
Our story traces back to the passion of our founder, Aroub, whose love for herbs and apothecaries began in childhood. She would spend hours examining every herb, smelling them, asking grandmothers and elders about their benefits and traditional uses. She began experimenting with herbal blends and remedies, eventually earning the nickname “the family doctor.”
Over time, this hobby transformed into a true science and profession. Aroub delved deeply into the world of macrobiotics, Ayurvedic medicine, traditional Arab healing, and other ancient holistic sciences. She attended numerous institutes and training courses to refine her skills in the fields of health and healing.
She also pursued a British diploma in natural skincare and haircare formulation, blending her deep herbal knowledge into safe, natural beauty products.
